Boost Your Employee Benefits

Become a Select Employer Group today!

Founded in 1923 by a small group of City of Milwaukee employees, Prime Financial Credit Union was established as the first-ever credit union in the State of Wisconsin. For over 100 years, our guiding principle as a not-for-profit financial cooperative has remained the same: people helping people.

Originally developed to serve the financial needs of City & County employees, our mission of service remains the same but with an expanded reach, now serving neighbors and employers across Milwaukee and the surrounding communities.

Cooperative (noun):

a collective organization owned by the members it serves with the aspiration of achieving a common social or economic outcome.

The Prime Financial Difference

Credit unions are member-owned, not-for-profit organizations that focus on maximizing benefits for their membership through better interest rates, lower fees, and member-centric offerings. On the other hand, while banks offer similar financial products, their for-profit model means they aim to generate profits for investors. Prime Financial Credit Union is federally insured by the NCUA. No member has ever lost a penny with a credit union!

As a Community Development Financial Institution (CDFI), Prime Financial Credit Union stands out among other credit unions. We aim to create an inclusive financial system by providing trusted and accessible financial products, services, and educational resources in our local communities.

Juntos Avanzamos, or “Together We Advance”, is a designation awarded to credit unions that celebrates their commitment to inclusivity, community development, and financial empowerment for Hispanic & migrant community members.

30% of PFCU staff
are bilingual!

Prime Financial Credit Union embodies the Juntos Avanzamos spirit with bilingual customer service, culturally relevant financial education, and acceptance of alternate IDs to open accounts to help migrants navigate the U.S. financial system with confidence.

Beyond Traditional Banking

New Employee Orientation

Equip new employees with the knowledge they need to be financially successful in their new career.

Lunch & Learns

We’ll join you over lunch to share information about financial topics important to your employees.

One-on-One Financial Discussions

Your employees can meet with our certified financial counselors to address specific goals and concerns.

Handouts & Flyers

Give your employees quick access to common financial topics & concerns.
Auto Loan Discount

1.00% Off Auto Loans1

Loan Discounts

0.25% Off Select Consumer Loans2

Home Loan Savings

$250 Off Home Loan Closing Costs3

Earlier Paydays

Get Paid Up To 2 Days Early4

Boost Your Savings

0.25% Bump on Certificates of Deposit (CDs)5

Join Other Local Companies Providing SEG Benefits to Their Teams

Founded in 1923 by a small group of City of Milwaukee employees, today, many of our SEGs are businesses and municipalities local to the Milwaukee Metro and other private businesses, including:

Acme Galvanizing
City of Milwaukee
City of Whitefish Bay
Eaton/Leonardo DRS
FMS/Magnacraft
General Electric (GE)
Gogolak
Grandma's House Child Care Center
Lippmann
Luther Manor
Milwaukee County

Milwaukee Public Schools (MPS)
Milwaukee Area Technical College (MATC)
Milwaukee Metropolitan Sewerage District
State of Wisconsin
Tower - Bimonthly
Transit - Biweekly
Veolia Water Milwaukee (F/K/A United Water)
Vilter/Emerson
United Dynacare
Universal Housing

Get Started Today!

Membership eligibility required. Listed offers are available exclusively to Select Employer Groups.
1: 1.00 percentage-point (100 basis-point) discount ("Offer") applies to the Annual Percentage Rate (APR) the applicant otherwise qualifies for without discounts. Offer applies to the full loan term of auto purchase and refinances; refinancing of existing PFCU loans is excluded. Only new and existing Prime Financial Credit Union (PFCU) members who are current employees or retirees of Select Employer Groups (SEGs) are eligible for this Offer. Offer cannot be combined with other discounts. Offer is ongoing and may be changed or discontinued at any time and without prior notice; changes apply to Offer availability for future loans only. Membership eligibility required; Federally Insured by NCUA.
2: 25 basis point discount valid for purchases or refinancing of non-Prime Financial Credit Union auto, motorcycle, recreational vehicle, and Signature personal loans. Can be combined with autopay discount; cannot be combined with other discounts or offers unless explicitly stated. Terms & conditions apply.
3: Coupon valid only for residential, owner-occupied home purchases and non-Prime Financial Credit Union (“PFCU”) first mortgage refinance applications; coupon must be noted at time of application. Coupon valid for $250 lender credit at time of closing toward PFCU-mandated closing costs; no cash value. Other fees may apply. Coupon benefits contingent upon successful closing. Coupon can be combined with PFCU $1,000 first-time home buyer credit (if applicable); coupon cannot be combined with any other discounts or offers unless explicitly stated. Coupon program subject to be changed or discontinued at any time and without prior notice. Not a commitment to lend. Borrower must meet qualification criteria. Membership eligibility required. Additional terms & conditions may apply. NMLS ID 718926. Equal Housing Opportunity. Terms & conditions apply.
4: Early access to paychecks requires qualifying ACH direct deposit with Prime Financial Credit Union. Once PFCU has received a payment file containing a deposit with a future posting date, the funds will be listed as "Pending" in online & mobile banking. To access funds prior to their posting date, members can either A) call 414.486.4500, B) visit a branch, or C) Send a secure message online or mobile banking. Early ACH deposit is available on a per-deposit request basis. Terms & conditions apply.
5: 25 basis point bump can be combined with rate match offer. Bump cannot be combined with other offers unless explicitly stated. Terms & conditions apply.