Milwaukee, WI – Later this week, Prime Financial Credit Union (PFCU) will announce the launch of FlexPay Plans. This member-centered "Buy Now, Pay Later" (BNPL) solution is designed to bridge the gap between your immediate needs and your long-term financial health, providing a stable, credit-union-backed alternative to high-interest debt.
As a Community Development Financial Institution (CDFI), our commitment has always been to expand access to fair and affordable financial tools. FlexPay Plans foster the continued growth of this mission in the digital space, allowing our members to split purchases into predictable, low-cost installments directly through their existing PFCU checking accounts and debit cards.
“Our mission is to remove barriers to financial opportunities,” said Christin Moczynski, President & CEO of Prime Financial Credit Union. “With FlexPay Plans, we aren’t just offering a new way to pay; we’re offering members a way to stay in control. Because this is a no-credit-check solution based on your relationship with us, we are able to provide access to those who might be excluded by traditional lending, ensuring our members have a responsible tool that supports their budget, rather than stretching it.”
How We Prioritize You with FlexPay Plans:
- Relationship-Based Access: Unlike traditional loans, FlexPay Plans do not require a credit check. Eligibility is based purely on your transaction history and relationship with PFCU, making financial flexibility more inclusive for our entire community.
- Predictable Budgeting: You can choose to be refunded for past qualifying purchases and repay them on an installment plan, or you can “prefund” your checking account for peace of mind before you even head to the checkout.
- Built-In Accessibility: We’ve made your personalized, pre-qualified FlexPay offers visible within the PFCU mobile app 24/7. This allows you to see your options and make informed decisions before you spend, day or night.
- Mission-Aligned Technology: When you use our FlexPay Plans, it’s easy to see all your plans in one spot, reducing financial noise and unexpected payment due dates.
To power the technology behind FlexPay Plans, we partnered with equipifi, a leading BNPL platform for financial institutions.
“Prime Financial Credit Union is demonstrating how BNPL can be delivered responsibly by an institution through its existing products and capabilities," said Bryce Deeney, Co-Founder and CEO of equipifi. “By offering financial flexibility designed around member needs and for their financial wellness, Prime Financial is strengthening its communities by meeting them where they are.”
The introduction of FlexPay Plans reinforces our founding principle: providing affordable and sound financial services to those who need them most. We invite our members to explore this new tool as part of our ongoing promise to build a stronger financial future together.
About Prime Financial Credit Union
Founded in 1923 as Wisconsin’s first credit union, we were established to provide affordable financial services to City of Milwaukee employees. Today, we serve all Milwaukee-area residents as a Community Development Financial Institution (CDFI); we are dedicated to creating solutions for financial stability for our neighbors, prioritizing financial inclusion and community empowerment so every person has access to the tools they need to build stronger financial futures.
About equipifi
equipifi is the leading Buy Now, Pay Later (BNPL) platform built for financial institutions. Its white-label solution enables credit unions to deliver transparent, manageable installment options directly through their own banking apps. Learn more at www.equipifi.com.