Empowering Hispanic and Migrant Communities
Did you know…? Since February 22, 2018, Prime Financial Credit Union has taken a bold step forward in its commitment to promote financial inclusion and advance the economic well-being of families. On that date, Prime was honored with the prestigious “Juntos Avanzamos” designation, a national recognition awarded by Inclusiv. By embracing this commitment, PFCU demonstrates its dedication to empowering Hispanic and immigrant communities through expanded financial access, accessible banking services, and culturally relevant financial solutions.
“Juntos Avanzamos” —Spanish for “Together We Advance” — is a designation that sets us apart from other financial institutions, strengthens our bond with the communities we serve, and ensures that Hispanic and migrant voices are heard and supported to the highest standards of quality.
For us, receiving this distinction means going beyond simply serving Hispanic and immigrant consumers; it represents our commitment to breaking down the exclusionary barriers that persist in the traditional financial system. Holding this designation places us among a very exclusive group of credit unions in the United States, a movement that recognizes and celebrates the vital role Hispanic and migrant communities play in building a better future in Milwaukee. Currently, in Wisconsin, only 7 out of the state’s 100 credit unions hold this distinction.
Together We Advance: More Than a Badge, a Commitment
At Prime Financial Credit Union, we strive to ensure that the financial system works for everyone. Our goal is for our members to prosper and become an integral part of Milwaukee’s vitality. By joining the Juntos Avanzamos network, we reaffirm our commitment to:
- Provide bilingial service,
- Accept alternative forms of documentation to open accounts
- Apply human-centered criteria in credit evaluation
- Offer access to non-traditional financing
- Treat all people with dignity and respect
“Juntos Avanzamos” is not just a badge: it is a declaration of values and principles. It is a promise to help Spanish speakers navigate the U.S. financial system with ease, offering safe, accessible, and competitive financial products and services tailored to their unique needs. We are a lifeline for families who have faced barriers to building sustainable wealth and gaining access to the possibility of creating generational wealth.
At Prime Financial Credit Union, we take pride in having bilingual and culturally competent staff you can trust, people who make you feel “at home,” understand your needs, and walk alongside you on your journey toward financial independence. Our team provides financial education and practical tools to help you protect your money, create economic opportunity, and achieve your financial goals, including buying your dream home.
With Prime, you don't have to worry
about hiding your money under the mattress!
With us, your savings are safe
and grow while you sleep peacefully.
Transforming Milwaukee, one family at a time
We understand that this designation is a genuine commitment to inclusion, trust, and economic empowerment. It means that Prime Financial Credit Union listens to the needs of Milwaukee’s Hispanic community and builds bridges toward financial stability and generational prosperity for families who dream big and work hard to make those dreams a reality. Prime Financial Credit Union continues to take steps forward, advancing not only with words but with actions and solutions that you and your family need, whether here in Milwaukee or when traveling abroad.
Visit us at any of our branches! We are here for you, ready to support you every step of the way. Join us in building a more inclusive financial future for all Milwaukee residents. Together We Advance, changing lives, transforming Milwaukee. One family at a time.