A Better Way to Bank

Make time for the moments that matter most.

The Prime Difference

We're committed to providing relevant, fair, and affordable financial products & services to the communities we serve. As Wisconsin's longest-operating credit union, we're know what it means to be local because we've been local for over 100 years. 

Why do we do it? For over 100 years, we've believed that better banking leads to better, happier lives with more time to celebrate the moments that matter most.

27% of Americans

reported they were "just getting by” or “finding it difficult to get by”
in the Federal Reserve's publication, "Economic Well-Being of U.S. Households in 2022" (published May 2023).

We are committed to empowering people to do better than "just get by". Join Prime Financial Credit Union today, and let's work to achieve your goals together!

Become a member today!

Membership unlocks access to...

Your one-time $5 membership deposit unlocks the benefits of credit union membership for a lifetime!

Learn More About Great Loan Rates

Finding a great rate is easy with Prime Financial Credit Union. Whether you're looking to purchase a vehicle or refinance an existing auto loan, we can help find financing to fit your budget.

Learn More About Free, No-fee Checking

Simply Checking is a second-chance checking account with no fees, ever - we promise! Looking for a more rewarding checking experience? Primo Checking rewards qualifying activity with higher interest and refunds on ATM fees charged by out-of-network operators.

Learn More about Prime Privilege

We've got you covered with overdraft protection plans when your checking account is running low, including everyday debit card and ATM transactions. Account eligibility required. Fees apply.

Learn How To Deposit Checks Anywhere

Deposit checks when it's most convenient for you with the Prime Mobile App. Just snap a picture of the front and back of your next check, and you're on your way!

Learn More About Instant, No Credit Check Loans

Available in Prime Online & Mobile after 90 days of membership, FastCash loans analyze your banking relationship with Prime Financial Credit Union to determine your borrowing power rather than relying on your credit score.

Learn More About Home & Home Equity Loans

Prime Financial Credit Union can assist you in finding the perfect home loan solution to purchase your first home, next home, or borrow equity from your existing home. Free, no-obligation home loan consultations are available.

Learn More About Credit Building & Rebuilding

Whether you're just starting to build credit or looking to rebuild imperfect credit, we're here to help! Prime Financial Credit Union specializes in auto loans, credit cards, and personal loans for people across all credit types.

Learn More About Free Credit Score

Unlock your free VantageScore 3.0 from Transunion with the Prime Mobile App or Prime Online. You'll also have access to your Transunion credit report, credit simulations, and estimated loan rates.

Learn More About Track Spending

Easily track your spending across all of your Prime Financial Credit Union accounts, or enhance your spending insights by syncing your accounts and credit cards from other financial institutions for a holistic overview of your financial wellbeing.